TATA DOCOMO Offers Per-Second Billing for Roaming Across India

NO MORE ROAMING CHARGES!

TATA DOCOMO Offers Per-Second Billing for Roaming Across India

Company’s Industry-changing ‘Pay-for-what-you-use’

Pricing Paradigm Extended to Roaming Calls as Well

+ Introduces 1 paisa per second for all incoming and outgoing local and STD calls, to any network, to mobile  or landline phones, while roaming

+ No ‘packs’, hidden charges or upfront payments to avail this unique offer

+ Best-in-the-country offer sure to become yet another industry benchmark

+ With this, company brings in simplicity in tariffs in roaming space as well

Delhi, 22 November 2009: TATA DOCOMO, the GSM brand of Tata Teleservices Limited, today

announced the extension of its industry-changing ‘Pay-for-exactly-what-you-use’ pricing

paradigm to roaming services as well, introducing per-second billing for all calls made or

received while ‘roaming’ across the country, at its existing tariff of 1 paisa per second—for

both pre-paid and post-paid subscribers. The move is set to redefine the very concept of

making calls while ‘roaming’ in India, much as TATA DOCOMO’s per-second billing offer did for

local and long-distance calls a few months earlier, when the company launched commercial

operations.

From Monday, while roaming, subscribers can make calls across India at 1 paisa per second,

across all 15 Circles where TATA DOCOMO has launched GSM services, regardless of which

network or type of phone the call is made to. Furthermore, incoming calls while roaming will

also be charged on a per-second basis, at 1 paisa per second. With TATA DOCOMO set to launch

its GSM services pan-India this year, this game-changing roaming option will be available across

the country.

Redefining the Roaming Paradigm

“We are delighted to announce yet another industry-defying offer to our subscribers—a

transparent and pack-free roaming tariff plan of 1 paisa per second for all incoming & outgoing calls, both local and long distance, to all networks and types of phones (mobile or landline).

TATA DOCOMO subscribers will need no special packs or pay any hidden charges to avail this

offer,” Mr Deepak Gulati, President, TATA DOCOMO, said. “This is in keeping with our

promise to offer innovative and honest services to our subscribers across the country, he

added.”

“When a subscriber is roaming, most telecom operators in India charge a minimum of 50-60

paise per minute, even when the call duration is less than a minute. Under the TATA DOCOMO

roaming offer, subscribers will be charged only for what he or she uses—at 1 paisa per second.

For instance, a 15-second call made or received while roaming will elicit a charge of 15 paise

only—not up to Re 1 on a per minute basis, as is the industry norm,” Mr Gulati said.

End of Confusion in Tariffs

“The roaming value proposition offered by TATA-DOCOMO is a unique and revolutionary idea

which symbolizes the spirit of simplicity, innovation and inventive acumen. This offer for all

our subscribers who roam across the country is another moment of triumph for the TATA

DOCOMO subscriber—and we firmly believe it will create a paradigm shift in the overall

telecom experience for the customer and provide a service that is refreshingly different,” Mr

Gurinder Singh Sandhu, Head, Marketing, TATA DOCOMO, said. “We have always believed

that in a market that is cluttered with many operators and confusing options, it is our

simplicity and transparency that will liberate subscribers,” Mr Sandhu added.